Smartphone
A handheld personal computer with touchscreen, internet connection and extensive computer functionality, e.g., a media player, digital camera and GPS navigation.
Example: Smartphone Features
50
Responses
Overview
Mobile payment: Contactless payments using NFC
Waterproof : Protection against immersion in water
OS Updates: Guranteed updates of the operating system (e.g., iOS and Android)
Fingerprint Sensor: Unlock via fingerprint
Physical Home Button: A haptical, pressable button
Headphone Jack: 3.5mm audio jack for headphones
High-capacity Battery: A battery that lasts at least one day on high usage
Voice Assistent: Control the phone via voice (e.g., Siri, Google Assistent, Cortana)
Removable Battery: Possibility to change the battery
Wireless Charging: Charging the battery by induction
Discrete analysis
The discrete analysis gives an overview about the resulting categories for each tested feature. The displayed numbers indicate the amount a tester mapped a feature (in a row) to one of the categories (in the columns). The rightmost column indicates the winning category based on the majority of votes.
| Must-be | Performance | Attractive | Indifferent | Reverse | Questionable | Category | |
|---|---|---|---|---|---|---|---|
| 12 % (6) | 26 % (13) | 38 % (19) | 22 % (11) | 0 % (0) | 2 % (1) | Attractive | |
| 10 % (5) | 14 % (7) | 40 % (20) | 28 % (14) | 6 % (3) | 2 % (1) | Attractive | |
| 22 % (11) | 14 % (7) | 8 % (4) | 48 % (24) | 2 % (1) | 6 % (3) | Indifferent* | |
| 26 % (13) | 16 % (8) | 12 % (6) | 42 % (21) | 0 % (0) | 4 % (2) | Indifferent* | |
| 12 % (6) | 4 % (2) | 14 % (7) | 58 % (29) | 8 % (4) | 4 % (2) | Indifferent* | |
| 38 % (19) | 10 % (5) | 6 % (3) | 30 % (15) | 2 % (1) | 14 % (7) | Must-be | |
| 24 % (12) | 36 % (18) | 18 % (9) | 20 % (10) | 0 % (0) | 2 % (1) | Performance | |
| 14 % (7) | 14 % (7) | 36 % (18) | 30 % (15) | 0 % (0) | 6 % (3) | Attractive | |
| 44 % (22) | 8 % (4) | 4 % (2) | 34 % (17) | 0 % (0) | 10 % (5) | Must-be | |
| 28 % (14) | 2 % (1) | 10 % (5) | 56 % (28) | 2 % (1) | 2 % (1) | Indifferent* |
* statistically significant (Fong test)
Continuous analysis
The continuous analysis pictures the average evaluation of features on a continuous scale. Therefor, the average response for the functional and dysfunctional question is calculated, whereby the response “I dislike it“ gets the value 0 and the response “I like it“ the value 4. Accordingly, the features are put into the 2-dimensional coordinate system.
Evaluation table
| (Feature is absent) | |||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
(Feature is present) |
|
The evaluation table gives an overview about which combinations of answers for each tester and feature result in which category. Based on two questions about the presence (functional) and absence (dysfunctional) of the feature, the feature is put in one of the six categories. The table serves you to understand this mapping of answers to category.
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